Style Guides

I have worked on several large Style Guides demonstrating a graphic look based on a brand or TV show. The look has to work across a wide range of products both print and product. The style guides consist of character art, patterns, badges, graphics, packaging and product inspiration demonstrating how the look works. 

Morphle Style Guide

 

Morphle is a TV show on Netflix, he is a cute red creature than can morph into anything that his best friend Mila asks him to be.

The style guide demonstrates this transformation with cute graphics, clever apparel, toy and packaging inspiration.

Sonny's World

 

Sonny's World is a STEM based educational kids TV show. Sonny and his friends move from the real world to the magical world. 

This 72 page style guide shows you how to use the brand off television, on product and merchandise. All the graphics and look is designed by me.

RSPCA
Licensing Style Guide

Client: RSPCA

 

The RSPCA were delighted with the illustrations I created for their licensing programme which was a cost effective solution for them and gave endless ideas for sylish product giving their brand a modern boost.

Everything's Rosie
Licensing Style Guide

Client: V&S Entertainment

 

As Everything's Rosie worked on their 3rd series of the popular children's TV show, they needed to refresh their licensing programme with a vibrant, exciting new style guide.

 

I created a guide packed full of backgrounds, icons, graphic placements and ideas while art directing over 120 vector illustrations of the 3D TV characters from an artist in India, My biggest challenge of all!

Who Wants To Be A Millionaire
Brand Guidelines Refresh

Client: Sony

 

Who Wants To Be A Millionaire has a strong and unique brand identity. When used on print and promotional material it is important to be recognised out of the context of television with consistent use of the brand's logo and design elements.

 

I made subtle changes to modernise and update the famous logo, whilst creating new design elements such as backgrounds and icons for international print and on line use.

 

I then did a version for their spin off show, 'Millionaire HOT SEAT'.

Peel
Licensing Style Guide

Client: Peel Engineering 

 

After the Peel cars publicity on Dragons Den and Top Gear, The smallest car in the world started a Licensing Programme. I created designs using inspiration from 60s pop art which resulted in a funky, quirky and retro style guide packed with great ideas to use on licensed product.

Gem Fairies
Licensing Style Guide

Client: Gemma International

 

Gem Fairies was firmly established on greetings cards - an English version of Disney Fairies. The existing character art needed a style guide to launch the brand further into licensing.

 

I designed backgrounds, icons, packaging and clothes, along with a new logo and pages of product ideas.

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